Why is Social Paid Advertising important for my business?
With around 3 billion social media users around the world, posting content on Twitter, Facebook, LinkedIn and Instagram every day may only help you to capture a small portion of your target audience. In addition, you have absolutely no control over who sees the content in case of organic posts. It may reach both the right and wrong audience aimlessly. This is why businesses resort to Social Paid Advertising that gives them an option to decide who will see the content based on several predetermined factors.