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Zivar logo

ZIVAR.in is a team of professionals who have experience and expertise in the diamond jewellery business since decades. Their strength lies in making your dream come true, of owning best diamond jewellery at your desired cost. The brand has a love for beauty and creativity that is why their designs are best suited for you and your dear ones. Each piece of ZIVAR.in has a story behind its creation. The designs are influenced by nature and existence. Each design has a connection with own self and that connects our consumers with our jewellery.

Goals

  • To be a pioneer in the online diamond jewellery business.
  • Brand awareness through social media marketing.
  • Driving traffic to their website.
  • Sales through social media.

Challenges

  • Attracting customers and making them choose Zivar as a brand from the plethora of options available in the online jewellery market.
  • Coming up with creative content on a daily basis to keep the audience interested.
  • Increasing user interaction on the social media platforms.
  • Drafting product-specific content.
  • Creating a strong social media brand recall.
Zivar image

Approach

  • Creating relevant content on social media platforms.
  • Revamping the social media platform.
  • Running relevant paid campaigns to reach a wider audience.
  • Focusing on lead generation.

SMM campaign results

  • The Facebook page likes have grown from 26,000 to 59,346. A growth of 128% over the past 11 months.
  • The average engagement rate on the page was around 15-20%.
  • Around 15k people have visited the website through social media over the past few months.
  • 8%-10% of the total revenue generated over the past months is through social media.
  • Over 1500 leads generated through social media.