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BNI logo

BNI is built on a set of guiding principles, which form the foundation on which members interact, conduct themselves and fulfill their goals. At BNI, we're Changing the Way the World does Business.The mission of BNI is to help members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

Goals

  • To offer members the opportunity to share ideas.
  • Opportunity to grow business with business referrals
  • To provide exposure
  • Encourage more people to join the organization
  • To engage with its pre-existing members through social media and boost interaction.

Challenges

  • To post daily creatives and content within a short span.
  • Working around brief information and content at times.
  • Boosting post engagement without using paid campaigns.
  • Increasing page likes without extensive campaigns.
BNI SMM case study

Approach

  • Dividing pieces of content and formatting the same before posting.
  • Implementing promotional strategy across Facebook groups to increase organic page likes.
  • Creating user-friendly content to generate interaction.
  • Posting motivational content to boost the visitor's morale.
  • Posting pictures of members and their BNI chapters to provide visibility and to generate shares.
  • Customizing motivational videos and promotions with a theme and storyline.
  • Creating event invites on the Facebook page.

SMM campaign results

  • More than 500 organic page likes in a short span.
  • Higher engagement rate than reach.
  • 13 times more reach than page likes in a month, more than 26,000 people reached in 28 days.
  • 15x growth in post engagement, more than 31500 users engaged with the page content.
  • A boost in inquiries to join the organization.
  • Engagement from existing members saw a rise.