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PPC for automobile dealer

Benchmark Cars is one of the largest Mercedes-Benz passenger car dealerships in India. In 2010, the company received the Best Dealership, Best Sales & After Sales awards. The group is also involved in the insurance business. Today, it is one of India’s largest insurance broking houses, with a network spread across India.

Goals

  • To boost the rankings on Google and enhance the online presence of the brand.
  • Effective lead generation and better customer engagement on social media platforms.
  • To ensure that the brand is recognized as the best Mercedes-Benz dealer in the market.

Challenges

  • To establish trust amongst customers through positive reviews and engaging content.
  • To appear on top of the search results for competitive Mercedes-Benz keywords online.
  • Determining what strategies would work for this luxury car brand dealer.
Benchmark Cars logo

Approach

  • A strategic plan of action was devised to attain maximum visibility for the brand.
  • The team started posting relevant content, some interactive posts got rave reviews and comments from the followers.
  • Contests like 'click a selfie' and custom quizzes were created for the page.

SMM campaign results

  • Generating leads through Facebook with only 20% cost in comparison to the Google Adwords campaign budget.
  • Increasing the brand's followers on social media by 44.86% within 6 months.
  • The daily post engagement also increased significantly.

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