Benchmark Cars is one of the largest Mercedes-Benz passenger car dealerships in India. In 2010, the company received the Best Dealership, Best Sales & After Sales awards. The group is also involved in the insurance business. Today, it is one of India’s largest insurance broking houses, with a network spread across India.
To boost the rankings on Google and enhance the online presence of the brand.
Effective lead generation and better customer engagement on social media platforms.
To ensure that the brand is recognized as the best Mercedes-Benz dealer in the market.
To establish trust amongst customers through positive reviews and engaging content.
To appear on top of the search results for competitive Mercedes-Benz keywords online.
Determining what strategies would work for this luxury car brand dealer.
A strategic plan of action was devised to attain maximum visibility for the brand.
The team started posting relevant content, some interactive posts got rave reviews and comments from the followers.
Contests like 'click a selfie' and custom quizzes were created for the page.
SMM campaign results
Generating leads through Facebook with only 20% cost in comparison to the Google Adwords campaign budget.
Increasing the brand's followers on social media by 44.86% within 6 months.
The daily post engagement also increased significantly.
Brand Awareness and SEO: The Relationship
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