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Successful Speakers logo

Successful Speakers is Australia's premier speakers' bureau. The company specializes in offering businesses and institutions with their desired experienced speaker options that precisely match with their event requirements.

Goals

  • To make the recently developed website SEO-friendly
  • To boost website traffic
  • To establish the website as niche authority
  • To increase inquiries from site

Challenges

  • No keyword targeting in the website content
  • Duplicate content on website
  • Complex navigation structure
Speaker

Approach

  • Onpage optimization
  • Translating technical language into user-friendly language
  • Content optimization plan
  • Power pages and long form content
  • Social media led campaigns

SEO campaign results

  • Claimed the top spot for the most competitive keywords in just 6 months of SEO
  • Organic traffic increased by 90%
  • Bounce rate on the site cut down by 25%
  • Roughly 95% revenue growth as a result of SEO

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