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Rated As The Best SEO and Website Design Company!

Quadra logo

Quadra Software Solutions Pvt. Ltd., headquartered in Bangalore, India, develops and implements Enterprise Resource Planning (ERP) software solutions for the Engineering, Construction, Contracting and Realty (ECCR) Industry. With an experience exceeding 25 years, Quadra has been running state-of-the-art ERP solutions for more than 3,500 projects of 190+ clients in India, Middle-East and Africa. The company has been awarded by Frost & Sullivan and NASSCOM for excellence and innovation in IT application.

Goals

  • To optimize the website for better lead generation and revenue growth.
  • Apply SEO strategies to boost their web presence.
  • Increase online visibility to provide the company a competitive edge in the online sphere.

Challenges

  • A niche-specific industry was a tricky proposition for SEO experts.
  • To optimize the website design and content to make it user as well as search engine friendly.
  • To highlight the presence of Quadra.in on major search engines for target keywords.
  • To increase traffic influx for the website from different sources.
Quadra

Approach

  • Reviewing the niche industry and understanding Quadra's business, market structure, and online competition.
  • Conducting a comprehensive keyword research analysis to gain an insight into the search behavior pattern of consumers.
  • Executing several design changes such as optimizing the titles, meta tags, and descriptions.
  • The content of each page was optimized to rearrange the focus on target keywords.

SEO campaign results

  • Quadra.in witnessed a rise of more than 170% in website traffic.
  • The company attained higher keyword ranking on Google.
  • The number of visitors to the website also increased.
  • Referral traffic also increased as visitors reached the website through social sites, online forums and directories.