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FRBO logo

FRBO.com, For Rent By Owner, offers Vacation Rentals worldwide. The company aims to furnish a user-friendly search for rental homes for vacationers. Their website provides the listings and directories for new and featured vacation rentals online by individual owners.

Goals

  • Optimize the website to attract higher traffic and convert traffic in an optimum manner.
  • To enhance the website's online impact.
  • Obtain conversions and generations by deploying an efficient optimization strategy.

Challenges

  • The website lacked quality backlinks and number of pages indexed by major search engines.
  • The web content was not optimized for its business-related terms.
  • The website was not ranking on major search engines for its targeted keywords.
  • The website was not readily exposed to the search engine crawlers majorly due to the generic industry belief that online directory searches represent a dead-end.
FRBO case study

Approach

  • Devising a comprehensive SEO strategy by applying ethical and white-hat techniques of digital marketing.
  • Initiating the project with keyword research, analysis, and selection.
  • Main focus on improving the overall authority and engagement of the FRBO.com website.
  • The website content was optimized to make the pages more consistent.

SEO campaign results

  • FRBO experienced prominent results in converting more organic traffic and a higher number of return visitors.
  • Increased level of visitor engagement.
  • Effectively enhanced Google keyword rankings.
  • Escalated website traffic, average traffic increase went from 500 visits per day to 9209 visits per day.
  • Relevant web content resulted in higher conversions of visitors to potential customers. The lead generation went from 614 in 2009 to 9669 in 2011.