FRBO.com, For Rent By Owner, offers Vacation Rentals worldwide. The company aims to furnish a user-friendly search for rental homes for vacationers. Their website provides the listings and directories for new and featured vacation rentals online by individual owners.
Optimize the website to attract higher traffic and convert traffic in an optimum manner.
To enhance the website's online impact.
Obtain conversions and generations by deploying an efficient optimization strategy.
The website lacked quality backlinks and number of pages indexed by major search engines.
The web content was not optimized for its business-related terms.
The website was not ranking on major search engines for its targeted keywords.
The website was not readily exposed to the search engine crawlers majorly due to the generic industry belief that online directory searches represent a dead-end.
Devising a comprehensive SEO strategy by applying ethical and white-hat techniques of digital marketing.
Initiating the project with keyword research, analysis, and selection.
Main focus on improving the overall authority and engagement of the FRBO.com website.
The website content was optimized to make the pages more consistent.
SEO campaign results
FRBO experienced prominent results in converting more organic traffic and a higher number of return visitors.
Increased level of visitor engagement.
Effectively enhanced Google keyword rankings.
Escalated website traffic, average traffic increase went from 500 visits per day to 9209 visits per day.
Relevant web content resulted in higher conversions of visitors to potential customers. The lead generation went from 614 in 2009 to 9669 in 2011.
Brand Awareness and SEO: The Relationship
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