What Is remarketing and how does it work?
Remarketing works as a powerful tool to directly target the people who have visited your website. Through remarketing, your ads will be appearing in relevant places across the internet to only those customers who visited your website irrespective to whether they bought something or not. Just like traditional PPC marketing, these ads will show up to your potential customers on other websites. You don’t have to pay until someone clicks on it. Remarketing involves a simple strategy -the more your potential customers see you on internet while they are browsing, the more are the chances that they’ll come back to your website when they are ready to make a decision, either to take your service or buy your products. That is why remarketing can lead to higher conversion rates in the long run.