What is Ranking Recovery service all about?
Unless you are a dabbler in the digital search space, you would know that Google keeps firing the mighty 'Panda', 'Penguin' and 'Hummingbird' salvos at the global webmasters. The "Big Daddy" of global search engines does so to punish those who use unethical SEO techniques to influence and violate the search results in their favor. So far Google has introduced three major algorithmic updates, namely – Panda, Penguin and Hummingbird, in a chronological order. The first update, Panda, was rolled out by the search giant back in 2011. Almost a year after the Panda update, Google introduced another major update in April 2012, and named it Penguin. While Panda focused on improving the visitor experience, Penguin is designed to weed out over-optimization. Penguin poses threat for those who violate Google’s quality guidelines. This might include bogus link building and farming, content spamming and forgery, keyword stuffing, website cloaking and many more reasons. Again in August 2013, Google announced yet another major update – Hummingbird. This time the focus was more onto semantic search and the Knowledge graph. Those who mistake Panda, Penguin and Hummingbird as rather amicable suffer their ruthless wrath. Google Ranking Penalty Recovery
