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Space Station logo

Established in 1983, Space-station.co.uk has been the pioneer and foremost establishment in the United Kingdom, providing self-storage systems to households and businesses. The company aims at supplying its customers a safeguarded, impenetrable and uncluttered environment for self-storage at an economic price. Space-station.co.uk continues to invest heavily in innovation and at state-of-the-art storage.

Goals

  • Targeting the still untapped online market for the brand's products.
  • To generate the profitability growth for the client in a cost-effective and flexible manner.
  • To capitalize on the scope of internet marketing initiatives for the brand.

Challenges

  • To attain supreme conversion rate and leads generation with ground-level cost per click/lead.
  • To maintain, achieve, and sustain position above certain competitors.
  • To concentrate on the local availability of storage systems to the customers.
Space Station case study

Approach

  • Implementing unique PPC strategy exploiting geo-centered long-tail keywords.
  • Changes in the click-through-ratio of the adaptive online advertising copies ensured an increase in the visibility of Space Station UK's ads in search results.
  • Utilization Adwords extensions helped in making the ads more relevant to online searchers.
  • The landing pages were revamped to generate more sales.
  • The PPC team also shifted the focus of the account to local rather than domestic search.

PPC campaign results

  • Space Station conversions have incredibly boosted up with a constant conversion cost.
  • Our team has significantly contributed towards diminishing any increment in cost by augmenting conversion rates.