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Hanson Capital Group is a leading hard-money loan lender located in Phoenix. The company is an alternative lender specializing in collateral based hard money transactions within the real estate marketing in and around the state of Arizona.

Goals

  • To increase the number of loan inquiries on their newly designed website
  • To improve brand awareness in the target regions
  • Establish Hanson Capital Group as a leader in private loan services segment
  • Attract higher conversions from mobile

Challenges

  • Fiercely competitive financial services market
  • Increasing keyword costs
  • Outdated website
Home capital

Approach

  • Highly customized landing pages
  • Mobile responsive site
  • Solid calls to action across landing pages
  • Micro-management of keywords
  • Call extensions to drive higher sales

PPC campaign results

  • Average minimum 1000 clicks a day
  • ROA improved by 351%
  • Traffic increased by more than 500%
  • Significant conversions from mobile through calls
  • Used AdWords insights to improve call experience through the call extension
  • Higher sales, keeping the phones ringing always