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Concord Enterprise has emerged as a leading specialist printer in India. For over 25 years, Concord has been delivering premium-quality printing solutions backed by superior service to a wide range of local and national companies. Their steadfast focus is on providing the best value proposition to the clients within tight deadlines, and investing in superior technology.

Goals

  • To generate bulk order inquiries through their PPC campaigns.
  • To create awareness regarding their services in the online sphere.
  • To increase the web traffic on their website through paid PPC campaigns.
  • To generate more clients.

Challenges

  • Understanding the client's behavior patterns.
  • Forming a PPC strategy in accordance with the brand's requirements.
  • Improving the overall ROI of the campaign.
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Approach

  • A completely new PPC strategy was planned and implemented.
  • Landing pages were created to increase the brand's visibility.
  • Customer specific ads were constantly updated on various channels.
  • Various kinds of sales channels like Quickr, OLX were effectively utilized by the PPC team to gain customer engagement.

PPC campaign results

  • The average clicks per day were observed to be 30.
  • The average cost per conversion was 307 INR.
  • The traffic increased by 50% after our services.
  • The services were successful in generating 10 conversions per month.
  • The average CTR increased to 9.50%.