Newsletters

More than 80% of marketers use email newsletters for content marketing.
At 66% email newsletters top the list of email-marketing uses. It is followed by promotional content at 54% and welcome email at 42%.
90% consumers prefer getting updates from email newsletters and 10% chose Facebook.
19% of consumers read every email newsletter they receive to check if there is an offer for them in it.

What is a newsletter and what’s its purpose?

Newsletter is a publication issued to the target audience periodically. Its purpose is to inform the customers, existing or potential, upcoming events, activities, happenings, which are related to your business. Depending on the need and marketing strategy, online newsletter takes the form of service newsletter, business newsletter, or company newsletter. These online newsletters are sent to those who have subscribed to the service.

Why do you need an online newsletter for your business?

Newsletters generate sales for you. It is an interesting marketing tool to apprise your existing customers and fetch new ones. An online newsletter has a better scope to reach a wider audience than a printed version would. It is a cost-effective way of keeping your existing customers engaged and acquiring new ones.

What approach e-Intelligence™’s takes for your newsletter content?

The process is very simple. We initiate a discussion with you to understand your requirements. We then do extensive research to understand your business and your competitors. We then develop customized online newsletter that is aimed at engaging your target audience. The newsletters that we develop have always been great at attracting the audience and increasing subscriptions.

Why e-Intelligence™ is the best company to work with for your newsletter writing need?

It is important that your newsletter has the ability to connect with your audience and make them to take an action in your favor. Our team of skilled writers understand what it takes to deliver an exceptional newsletter. They know the nuances of newsletter writing and develop communication that appeals to the customers and focuses on 'call to action'. Not only are they excellent writers, they are also proficient in providing email newsletter editing services. You can rely on e-Intelligence™ to provide you full-cycle newsletter writing/editing services. Our SEO prowess can polish, optimize, publish and distribute your newsletters.

What your PPC campaign will look like?

Comprehensive research of your industry
Key trends

Sales cycles

Conversion rate averages
A detailed audit of your major competitors
Keywords

Ads

Landing pages

Offers
A thorough insight into your business operations
Goal establishment

Ensuring good fit

Defining your customer
PPC campaign setup
From the scratch

Optimization of the existing account

Account launch and ongoing management
Extensive keyword research
Most profitable keywords

Negative keywords
Landing page creation and optimization
Obsessive attention to detail

Developed by hardcore PPC specialists

Creative and engaging with sticky content
Ad variations
Different types of ads

Ad copy optimization

A/B split testing
Campaign refinement
Regular performance review

Being on top of every movement of customers

Ongoing testing and refining