SEO Services for Vaping Zone, E-commerce Website : : Case Study

VapingZone is one of the biggest E-cigarettes suppliers in the USA. The company's main goal is to motivate all the smokers to quit smoking, but without making them uncomfortable about it. All the products listed on the website are of highest quality and provide the best feeling without any adverse effects on the health.

Goals

To completely dominate the online market space for e-cigarettes and related products
To establish the brand as a thought leader in the niche
Understand the online content’s performance during the customers’ journey with the brand across channels

Challenges

Little experience into the e-vaper market due to a relatively newer business
Prevailing competition
Boring nature of the niche

ecig store case study

Approach

Industry and competitor research
Mobile-friendly website
Effective merger of search, social and paid campaigns
Infographics and videos
Online PR stories

Content campaign results

Top keyword positions in just 3 months
100% increase in the revenue generated online
Search traffic up by 10.22% in weeks
Escalated purchased through the sales funnel on the site
Overall increase in the bottom line of the business

Brand Awareness and SEO: The Relationship

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