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Vaping Zone logo

VapingZone is one of the biggest E-cigarettes suppliers in the USA. The company's main goal is to motivate all the smokers to quit smoking, but without making them uncomfortable about it. All the products listed on the website are of highest quality and provide the best feeling without any adverse effects on the health.

Goals

  • To completely dominate the online market space for e-cigarettes and related products
  • To establish the brand as a thought leader in the niche
  • Understand the online content’s performance during the customers’ journey with the brand across channels

Challenges

  • Little experience into the e-vaper market due to a relatively newer business
  • Prevailing competition
  • Boring nature of the niche
ecig store case study

Approach

  • Industry and competitor research
  • Mobile-friendly website
  • Effective merger of search, social and paid campaigns
  • Infographics and videos
  • Online PR stories

Content campaign results

  • Top keyword positions in just 3 months
  • 100% increase in the revenue generated online
  • Search traffic up by 10.22% in weeks
  • Escalated purchased through the sales funnel on the site
  • Overall increase in the bottom line of the business