Are you trying your luck out to be popular on Instagram? If yes, then you are in the wrong direction, my friend. Forget those old techniques that used to work in recent past. Being innovative and trendsetter is the only path to stand out in an ocean of 1 billion active users.
So Facebook recently updated its mission statement, “To give people the power to build community and bring the world closer together.” Today, Facebook can do things that people and businesses would have never dreamed of about a decade ago. While the social media giant has undoubtedly altered people’s personal and social lives drastically (digitally at least), only 4 in 10 businesses see their marketing initiatives on the platform to be fruitful (purely from the ROI perspective).
What is the goal of having a Facebook page for a business? It’s simple: To connect people to the brand stories that they care about. Establishing credibility and integrity on Facebook, especially in users’ newsfeed is essential for the brands. As the name suggests, in their individual newsfeeds, your brand should be able to feed them values. The idea is to not only inform them, but more importantly to engage them in unique ways, by publishing original brand content regularly.
The businesses in the Sunshine state are witnessing an increasing rate of growth, thanks to the Internet. Many local businesses in South Florida have benefitted by establishing online presence for their ventures.
Considering the increasing penetration of the Internet amongst the businesses in Boca Raton, rebranding for establishing an online business identity should not really come as a surprise.
With close to 3 billion active social media users worldwide, you just cannot not notice the runaway expansion of its impact on the businesses. As each year passes, this number increases by over 25%. According to a recent study by AdWeek, 90% of the global businesses actively use social media marketing as part of their growth strategy. And the percentage of businesses that report that social media has worked wonders for their bottom line is even more overwhelming. Advertising on social media platforms, especially Facebook, has had a significant effect on the business’s sales.
Have you heard about one of the most important deals in the digital marketing space that happened recently? No? Well, you simply can’t afford to miss out on this one: Earlier this month, Twitter announced its partnership with Google! Dick Costolo, CEO of the world’s biggest microblogging company revealed that they have struck a deal with Google, granting it an access to their fire hose of tweets and the stream of live conversations. This deal, as per Costolo, is all about “eyeballs.” Simply put, this means that tweets will now become more searchable online. Well, if you’ve been closely following these two Internet companies, you would ask, “Haven’t we been here before?” Yes, remember ‘Google Realtime Search’ before it was allowed to lapse in 2011? So, now that the two companies have inked a deal once again, they’ve left many agencies and marketers wondering what it really means for them and how should they alter their existing online marketing plans? Here’s a quick look at the good, the bad and the tweety implications of this ‘mysterious’ partnership: