In today’s era of ever-expanding and complicated world wide web, it is inevitable to establish a (Search Engine Optimization) SEO strategy. The right digital marketing and SEO strategy give you the platform to reach your audience and mine the untapped market.
There is no denying that SEO is a continually changing field. A technique that was trending yesterday becomes outdated today. There are times when Google applies the updates in the easiest way possible. But it burns down a number of trends at the same time.
For most people, the holiday season means shopping, eating good home-cooked meals, planning vacations and sipping on the latest holiday drinks while catching up with friends and family. But for the digital marketers out there, life is completely different during the holiday season.
Analytics is everything. We live in a digital era. We create and consume data at all times. Data is everywhere. And data is accumulating at an unprecedented rate, than ever before in the history of marketing analytics. In fact, if we go by the recent stats, by 2018, there will be 50,000 GB of data added every second.
Experts worldwide say that SEO keeps evolving year-a-year. While that’s completely true, it’s in itself unfortunately quite an understatement. If you’re an industry insider, then you’ll already know that there are multiple algorithm updates, both minor and major, launched by Google every year, including the major Penguin update towards the end of the last year. Google is constantly trying to make its search results user-friendly by introducing newer gimmicks such as the featured snippets in SERPs, the AMP (accelerated mobile pages) project, the elimination of the search ads from the right hand side of the search results page, etc. As a result, the focus has shifted from just keywords and links to high-quality content.