What was it: With the new update that Google released, they made it clear that it has become ever so essential for businesses to post quality content rather than just plain basic information that might not even help the searchers.
Google has become synonymous with the word: the Internet. From the time your toe touches the floor in the morning until you fall asleep at night, your exposure to Google is inevitable. If you’re a consumer, you base your buying decisions on Google. If you’re a marketer, you find your customers through Google. Since the time it was developed in a quiet garage to a roaring web phenomenon it has become today, Google is only evolving and growing with time.
Google rolls out several changes each year to its SERPs. In this infographic, we look at the year-by-year evolution of Google’s search engine results page and highlight the most important changes every year since the time when it was just a research project at Stanford. You would’ve probably noticed these changes through the years, but may have never realized how they affect your business. What's a SERP? A SERP (Search Engine Results Page) is the page, which lists the results by Google in response to your query. We don’t need to go any further in detail, because we all use Google every day.
“What’s black and white and scary?” No, we ain’t talking about a Ghostface! If you’re an SEO industry insider, you probably would’ve guessed the answer already. Yes, we are talking about the bird in the tux. Quite clearly, whoever said that it’s practically impossible to look at a penguin and feel scared or angry didn’t think of the digital age! To cut the story short, just about when the SEO fraternity was slowly recovering from Panda 4.1 and trying to ‘chill like a Penguin’, the flightless bird decided to show up again. As Matt Cutts announced in his tweet earlier this month, Penguin 3.0 refresh “noticeably” affects a major chunk of English queries. The last time this creature from the Spheniscidae family showed up was around a year ago. With Penguin 3.0, the search giant appears in the mood to catch up as the update unfolds quickly worldwide.