Whether you like it or ignore it, social media advertising is inevitable for any business today. In recent years, it has proven to be the most effective brand communication and advertising tool for local mom ‘n pop shops and multinational enterprises alike. With so much of noise happening on the search engines, it’s increasingly difficult for marketers to cut through it all. Therefore, deploying paid social media advertising is crucial to finding online marketing success. But, getting started is challenging.
These three forces have left the auto dealers with no choice but to innovate. To adapt to the situation they must seize the opportunity to be innovative with their marketing efforts, disrupt the existing customer acquisition-retention model, and find newer ways to engage with their customers to stop them from going to the competitors. The automotive retailers need to rethink their existing distribution channel-based marketing and promotions model and include digital marketing into their overall marketing calendar.
Like other niches, the hoteliers are adapting to an all-new ‘digital-native’ generation of tourists,travelers and guests. Not only the Millennials, online consumers of all ages are fast becoming mobile- and web-savvy. As a result, their hunger for better deals has increased more than ever.However, on the other hand, their patience levels have gone way down, with any hotel website that they visit. Gone are the days when consumers will pick and choose from the almost identical standardized packages offered to them by various hotels. When they come on a hotel’s website,they want to see a landing page, which shows them only what they want to see.
The digital marketing industry in India is flourishing as evident from an increasing number of digital agencies popping up in every part of the country. And, as far as the Indian businesses and marketers are concerned, they no longer seem to have an option of whether to embrace this digital transformation. Due to the increasing competition and more importantly the endless technology penetration into their consumers’ everyday lives, they are slowly and silently being forced to refocus as well as restructure the business model on to the digital way of doing things.
Alright, so it’s that time of the year again! With only about a month and a half left for us in 2014, obviously we need to start looking at the upcoming trends that will shape our marketing initiatives and functionally enhance business-in-general, in 2015. Over the next few days (if not already), you will constantly come across quite a few ‘marketing astrologers’ who will stargaze and tell you what the New Year holds for you and your business. We also receive many email requests from our clients and partners alike across the globe, asking us to write about what’s important about and how to tactfully approach “what’s next”. So, here’s our version of the 2015 digital marketing industry predictions and how you can already jump on the game plan (and thankfully, we don’t require stars or a crystal ball for this – no pun intended):