What are case studies?
A case study is an expansion of a customer testimonial. In a case study, the customer problem and how the company resolved it is explained in an elaborated form. This form of content marketing gives the readers a sneak-peek into what the company is about, what product/service they offer and what to expect from them should they choose to buy the company’s product or service. Case study sounds complex, but it is a simple concept that has the potential to yield many benefits for the business.