These three forces have left the auto dealers with no choice but to innovate. To adapt to the situation they must seize the opportunity to be innovative with their marketing efforts, disrupt the existing customer acquisition-retention model, and find newer ways to engage with their customers to stop them from going to the competitors. The automotive retailers need to rethink their existing distribution channel-based marketing and promotions model and include digital marketing into their overall marketing calendar. Read More

Like other niches, the hoteliers are adapting to an all-new ‘digital-native’ generation of tourists,travelers and guests. Not only the Millennials, online consumers of all ages are fast becoming mobile- and web-savvy. As a result, their hunger for better deals has increased more than ever.However, on the other hand, their patience levels have gone way down, with any hotel website that they visit. Gone are the days when consumers will pick and choose from the almost identical standardized packages offered to them by various hotels. When they come on a hotel’s website,they want to see a landing page, which shows them only what they want to see. Read More

The good ole’ polls didn’t seem to have got it quite right during the recent state elections in India. It’s surprising how most polls were greatly off the mark when it came to predicting the outcomes! And with this latest round of elections, the pollsters in the country have taken a serious hit. Considering the not so effective performance of the pollsters, quite a few ‘hangdog prognosticators’ are now actively looking for alternate approaches to predicting the election data and re-think their sources of information. But, one doesn’t really need to look so far to find these alternate information sources as they have been right in front of everyone’s eyes all along: the hyper-active interactions and enthusiasm on the Web!  Read More

The digital marketing industry in India is flourishing as evident from an increasing number of digital agencies popping up in every part of the country. And, as far as the Indian businesses and marketers are concerned, they no longer seem to have an option of whether to embrace this digital transformation. Due to the increasing competition and more importantly the endless technology penetration into their consumers’ everyday lives, they are slowly and silently being forced to refocus as well as restructure the business model on to the digital way of doing things. Read More

With close to 3 billion active social media users worldwide, you just cannot not notice the runaway expansion of its impact on the businesses. As each year passes, this number increases by over 25%. According to a recent study by AdWeek, 90% of the global businesses actively use social media marketing as part of their growth strategy. And the percentage of businesses that report that social media has worked wonders for their bottom line is even more overwhelming. Advertising on social media platforms, especially Facebook, has had a significant effect on the business’s sales. Read More