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Latest Interactive Infographic: The state of digital in India

Posted in Digital Marketing by on Mar 2nd, 2017

The digital marketing industry in India is flourishing as evident from an increasing number of digital agencies popping up in every part of the country. And, as far as the Indian businesses and marketers are concerned, they no longer seem to have an option of whether to embrace this digital transformation. Due to the increasing competition and more importantly the endless technology penetration into their consumers’ everyday lives, they are slowly and silently being forced to refocus as well as restructure the business model on to the digital way of doing things. Read More

What’s one social media marketing practice you will ditch in 2017?

Posted in SMM by on Dec 28th, 2016

With close to 3 billion active social media users worldwide, you just cannot not notice the runaway expansion of its impact on the businesses. As each year passes, this number increases by over 25%. According to a recent study by AdWeek, 90% of the global businesses actively use social media marketing as part of their growth strategy. And the percentage of businesses that report that social media has worked wonders for their bottom line is even more overwhelming. Advertising on social media platforms, especially Facebook, has had a significant effect on the business’s sales. Read More

100 Must Have Digital Marketing Tools For Startups

Posted in Startup by on Oct 29th, 2016

Due to the explosion of technology, more and more businesses are giving up the traditional marketing methods in favor of digital marketing. The growing force of people resorting to their mobile phones, laptops, and other digital devices makes social media marketing a need of the hour more than an option. Social media marketing has many facets to it, and the information and updates are in real-time.Digital marketing tools is what helps businesses cut through the complicated mazes, like analytics, content marketing, and search engine optimization to craft an intelligent marketing strategy that…  Read More

The “What! No way!” Facts About Google

Posted in Google Updates by on Oct 19th, 2016

Google has become synonymous with the word: the Internet. From the time your toe touches the floor in the morning until you fall asleep at night, your exposure to Google is inevitable. If you’re a consumer, you base your buying decisions on Google. If you’re a marketer, you find your customers through Google. Since the time it was developed in a quiet garage to a roaring web phenomenon it has become today, Google is only evolving and growing with time.  Read More

Infographic: Google Search Engine Result Page Changes Timeline

Posted in Google Updates by on Mar 19th, 2015

Google rolls out several changes each year to its SERPs. In this infographic, we look at the year-by-year evolution of Google’s search engine results page and highlight the most important changes every year since the time when it was just a research project at Stanford. You would’ve probably noticed these changes through the years, but may have never realized how they affect your business. What's a SERP? A SERP (Search Engine Results Page) is the page, which lists the results by Google in response to your query. We don’t need to go any further in detail, because we all use Google every day.  Read More

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