Whether you like it or ignore it, social media advertising is inevitable for any business today. In recent years, it has proven to be the most effective brand communication and advertising tool for local mom ‘n pop shops and multinational enterprises alike. With so much of noise happening on the search engines, it’s increasingly difficult for marketers to cut through it all. Therefore, deploying paid social media advertising is crucial to finding online marketing success. But, getting started is challenging. Read More

Writing a copy for a PPC ad must be one of the easiest things to do, isn’t it? There are very few characters needed and you don’t even need to worry much about visuals. It should hardly take more than five minutes to come up with a winning PPC ad copy, right? Absolutely NOT! Read More

Experts worldwide say that SEO keeps evolving year-a-year. While that’s completely true, it’s in itself unfortunately quite an understatement. If you’re an industry insider, then you’ll already know that there are multiple algorithm updates, both minor and major, launched by Google every year, including the major Penguin update towards the end of the last year. Google is constantly trying to make its search results user-friendly by introducing newer gimmicks such as the featured snippets in SERPs, the AMP (accelerated mobile pages) project, the elimination of the search ads from the right hand side of the search results page, etc. As a result, the focus has shifted from just keywords and links to high-quality content. Read More

Has your agency just started taking off? Are you getting multiple orders to design WordPress websites for clients? That’s great! While it’s good to know that you are expanding and getting more projects, there are a lot tasks on your plate that need your attention and investment, in terms of, money, time and resources. Read More

What is the goal of having a Facebook page for a business? It’s simple: To connect people to the brand stories that they care about. Establishing credibility and integrity on Facebook, especially in users’ newsfeed is essential for the brands. As the name suggests, in their individual newsfeeds, your brand should be able to feed them values. The idea is to not only inform them, but more importantly to engage them in unique ways, by publishing original brand content regularly. Read More