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How did the Internet predict #StateElections: Deciphering the future of exit polls in India

Posted in e-Intelligence News by on Mar 30th, 2017

The good ole’ polls didn’t seem to have got it quite right during the recent state elections in India. It’s surprising how most polls were greatly off the mark when it came to predicting the outcomes! And with this latest round of elections, the pollsters in the country have taken a serious hit. Considering the not so effective performance of the pollsters, quite a few ‘hangdog prognosticators’ are now actively looking for alternate approaches to predicting the election data and re-think their sources of information. But, one doesn’t really need to look so far to find these alternate information sources as they have been right in front of everyone’s eyes all along: the hyper-active interactions and enthusiasm on the Web!  Read More

Latest Interactive Infographic: The state of digital in India

Posted in Digital Marketing by on Mar 2nd, 2017

The digital marketing industry in India is flourishing as evident from an increasing number of digital agencies popping up in every part of the country. And, as far as the Indian businesses and marketers are concerned, they no longer seem to have an option of whether to embrace this digital transformation. Due to the increasing competition and more importantly the endless technology penetration into their consumers’ everyday lives, they are slowly and silently being forced to refocus as well as restructure the business model on to the digital way of doing things. Read More

What’s one social media marketing practice you will ditch in 2017?

Posted in SMM by on Dec 28th, 2016

With close to 3 billion active social media users worldwide, you just cannot not notice the runaway expansion of its impact on the businesses. As each year passes, this number increases by over 25%. According to a recent study by AdWeek, 90% of the global businesses actively use social media marketing as part of their growth strategy. And the percentage of businesses that report that social media has worked wonders for their bottom line is even more overwhelming. Advertising on social media platforms, especially Facebook, has had a significant effect on the business’s sales. Read More

100 Must Have Digital Marketing Tools For Startups

Posted in Startup by on Oct 29th, 2016

Due to the explosion of technology, more and more businesses are giving up the traditional marketing methods in favor of digital marketing. The growing force of people resorting to their mobile phones, laptops, and other digital devices makes social media marketing a need of the hour more than an option. Social media marketing has many facets to it, and the information and updates are in real-time.Digital marketing tools is what helps businesses cut through the complicated mazes, like analytics, content marketing, and search engine optimization to craft an intelligent marketing strategy that…  Read More

The “What! No way!” Facts About Google

Posted in Google Updates by on Oct 19th, 2016

Google has become synonymous with the word: the Internet. From the time your toe touches the floor in the morning until you fall asleep at night, your exposure to Google is inevitable. If you’re a consumer, you base your buying decisions on Google. If you’re a marketer, you find your customers through Google. Since the time it was developed in a quiet garage to a roaring web phenomenon it has become today, Google is only evolving and growing with time.  Read More

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