Has your agency just started taking off? Are you getting multiple orders to design WordPress websites for clients? That’s great! While it’s good to know that you are expanding and getting more projects, there are a lot tasks on your plate that need your attention and investment, in terms of, money, time and resources. Read More

What is the goal of having a Facebook page for a business? It’s simple: To connect people to the brand stories that they care about. Establishing credibility and integrity on Facebook, especially in users’ newsfeed is essential for the brands. As the name suggests, in their individual newsfeeds, your brand should be able to feed them values. The idea is to not only inform them, but more importantly to engage them in unique ways, by publishing original brand content regularly. Read More

These three forces have left the auto dealers with no choice but to innovate. To adapt to the situation they must seize the opportunity to be innovative with their marketing efforts, disrupt the existing customer acquisition-retention model, and find newer ways to engage with their customers to stop them from going to the competitors. The automotive retailers need to rethink their existing distribution channel-based marketing and promotions model and include digital marketing into their overall marketing calendar. Read More

Like other niches, the hoteliers are adapting to an all-new ‘digital-native’ generation of tourists,travelers and guests. Not only the Millennials, online consumers of all ages are fast becoming mobile- and web-savvy. As a result, their hunger for better deals has increased more than ever.However, on the other hand, their patience levels have gone way down, with any hotel website that they visit. Gone are the days when consumers will pick and choose from the almost identical standardized packages offered to them by various hotels. When they come on a hotel’s website,they want to see a landing page, which shows them only what they want to see. Read More

The good ole’ polls didn’t seem to have got it quite right during the recent state elections in India. It’s surprising how most polls were greatly off the mark when it came to predicting the outcomes! And with this latest round of elections, the pollsters in the country have taken a serious hit. Considering the not so effective performance of the pollsters, quite a few ‘hangdog prognosticators’ are now actively looking for alternate approaches to predicting the election data and re-think their sources of information. But, one doesn’t really need to look so far to find these alternate information sources as they have been right in front of everyone’s eyes all along: the hyper-active interactions and enthusiasm on the Web!  Read More