Bing PPC

Google isn't the only search engine. There's Bing!
Bing powers 12 billion monthly searches across the globe.
Bing connects you to 68 million searchers.
One-third of the US desktop users search through Bing.
In US alone, Bing Network has 142 million unique searchers.
The data shows that Microsoft’s Bing is still one of the big players in the market. It has retained an impressive share of the search market worldwide and thus is a potential search engine that can be used for generating a huge amount of traffic. You can generate traffic that you can make a profit from by running Bing PPC campaigns.

What is Bing Ads and how does it work?

Bing Ads is a pay-per-click (PPC) advertising system. Your bid is based on how much you are willing to spend on a single click on your ad. Webpages have a limited number of spaces for the ads to show up, therefore these places are auctioned. When you are bidding for a place on the webpages, you are actually bidding against other advertisers, which are your competitors to get your ads into the space you want.

How Bing PPC can help my business grow?

It is easy for your existing customers to find you in their Bing search engine by just searching with your name. But what about the customers you have yet to reach? They are using general keywords, which may not necessarily bring up your business in the search results. Nevertheless, they are your potential customers and you need to tap this potential. You can easily do it through advertising your business on the search results. Bing PPC campaigns puts your business out in the forefront for your potential customers to see. All types of businesses, whether big or small, can use Bing PPC to generate traffic and convert them into sales.

How e-Intelligence™ will manage your Bing PPC campaign?

e-Intelligence™ will create campaigns to generate new business for you by hogging a share in the Bing search engine results. We will help you pave roads in territory you have never ventured out earlier. We will create inroads so that your potential customers can easily find you. Our team will properly track your campaign performance and review quality and restructure the campaign if required so that the campaign has a positive effect on both increasing relevance and reducing cost.

How does e-Intelligence™ use Bing Ads to drive more people to your website?

The experienced team of digital marketers at e-Intelligence™ review your bid and budget strategy to ensure that it is competitive and is in a strong position to catch eyeballs and generate traffic to your website. Our skilled team targets both for location and for devices and also makes sure that your ads and website have relevant keywords that would give you new opportunities to do business.

How does e-Intelligence™ make sure that your Bing PPC campaign is working?

Our experienced and skilled team of digital experts adapt to the ever-changing dynamics of the digital world quickly. The team monitors various performance trends in your account to track key stats including the frequency of your ad, ad clicks, the spend, avg. cost per click, etc. We also run performance reports to get insights into how well your campaigns are doing.

What your PPC campaign will look like?

Comprehensive research of your industry
Key trends

Sales cycles

Conversion rate averages
A detailed audit of your major competitors
Keywords

Ads

Landing pages

Offers
A thorough insight into your business operations
Goal establishment

Ensuring good fit

Defining your customer
PPC campaign setup
From the scratch

Optimization of the existing account

Account launch and ongoing management
Extensive keyword research
Most profitable keywords

Negative keywords
Landing page creation and optimization
Obsessive attention to detail

Developed by hardcore PPC specialists

Creative and engaging with sticky content
Ad variations
Different types of ads

Ad copy optimization

A/B split testing
Campaign refinement
Regular performance review

Being on top of every movement of customers

Ongoing testing and refining