What is Bing Ads and how does it work?
Bing Ads is a pay-per-click (PPC) advertising system. Your bid is based on how much you are willing to spend on a single click on your ad. Webpages have a limited number of spaces for the ads to show up, therefore these places are auctioned. When you are bidding for a place on the webpages, you are actually bidding against other advertisers, which are your competitors to get your ads into the space you want.