The good ole’ polls didn’t seem to have got it quite right during the recent state elections in India. It’s surprising how most polls were greatly off the mark when it came to predicting the outcomes! And with this latest round of elections, the pollsters in the country have taken a serious hit. Considering the not so effective performance of the pollsters, quite a few ‘hangdog prognosticators’ are now actively looking for alternate approaches to predicting the election data and re-think their sources of information. But, one doesn’t really need to look so far to find these alternate information sources as they have been right in front of everyone’s eyes all along: the hyper-active interactions and enthusiasm on the Web!
The digital marketing industry in India is flourishing as evident from an increasing number of digital agencies popping up in every part of the country. And, as far as the Indian businesses and marketers are concerned, they no longer seem to have an option of whether to embrace this digital transformation. Due to the increasing competition and more importantly the endless technology penetration into their consumers’ everyday lives, they are slowly and silently being forced to refocus as well as restructure the business model on to the digital way of doing things.
With close to 3 billion active social media users worldwide, you just cannot not notice the runaway expansion of its impact on the businesses. As each year passes, this number increases by over 25%. According to a recent study by AdWeek, 90% of the global businesses actively use social media marketing as part of their growth strategy. And the percentage of businesses that report that social media has worked wonders for their bottom line is even more overwhelming. Advertising on social media platforms, especially Facebook, has had a significant effect on the business’s sales.
Due to the explosion of technology, more and more businesses are giving up the traditional marketing methods in favor of digital marketing. The growing force of people resorting to their mobile phones, laptops, and other digital devices makes social media marketing a need of the hour more than an option. Social media marketing has many facets to it, and the information and updates are in real-time.Digital marketing tools is what helps businesses cut through the complicated mazes, like analytics, content marketing, and search engine optimization to craft an intelligent marketing strategy that…
Google has become synonymous with the word: the Internet. From the time your toe touches the floor in the morning until you fall asleep at night, your exposure to Google is inevitable. If you’re a consumer, you base your buying decisions on Google. If you’re a marketer, you find your customers through Google. Since the time it was developed in a quiet garage to a roaring web phenomenon it has become today, Google is only evolving and growing with time.
Google rolls out several changes each year to its SERPs. In this infographic, we look at the year-by-year evolution of Google’s search engine results page and highlight the most important changes every year since the time when it was just a research project at Stanford. You would’ve probably noticed these changes through the years, but may have never realized how they affect your business. What's a SERP? A SERP (Search Engine Results Page) is the page, which lists the results by Google in response to your query. We don’t need to go any further in detail, because we all use Google every day.
Have you heard about one of the most important deals in the digital marketing space that happened recently? No? Well, you simply can’t afford to miss out on this one: Earlier this month, Twitter announced its partnership with Google! Dick Costolo, CEO of the world’s biggest microblogging company revealed that they have struck a deal with Google, granting it an access to their fire hose of tweets and the stream of live conversations. This deal, as per Costolo, is all about “eyeballs.” Simply put, this means that tweets will now become more searchable online. Well, if you’ve been closely following these two Internet companies, you would ask, “Haven’t we been here before?” Yes, remember ‘Google Realtime Search’ before it was allowed to lapse in 2011? So, now that the two companies have inked a deal once again, they’ve left many agencies and marketers wondering what it really means for them and how should they alter their existing online marketing plans? Here’s a quick look at the good, the bad and the tweety implications of this ‘mysterious’ partnership:
Alright, so it’s that time of the year again! With only about a month and a half left for us in 2014, obviously we need to start looking at the upcoming trends that will shape our marketing initiatives and functionally enhance business-in-general, in 2015. Over the next few days (if not already), you will constantly come across quite a few ‘marketing astrologers’ who will stargaze and tell you what the New Year holds for you and your business. We also receive many email requests from our clients and partners alike across the globe, asking us to write about what’s important about and how to tactfully approach “what’s next”. So, here’s our version of the 2015 digital marketing industry predictions and how you can already jump on the game plan (and thankfully, we don’t require stars or a crystal ball for this – no pun intended):
“What’s black and white and scary?” No, we ain’t talking about a Ghostface! If you’re an SEO industry insider, you probably would’ve guessed the answer already. Yes, we are talking about the bird in the tux. Quite clearly, whoever said that it’s practically impossible to look at a penguin and feel scared or angry didn’t think of the digital age! To cut the story short, just about when the SEO fraternity was slowly recovering from Panda 4.1 and trying to ‘chill like a Penguin’, the flightless bird decided to show up again. As Matt Cutts announced in his tweet earlier this month, Penguin 3.0 refresh “noticeably” affects a major chunk of English queries. The last time this creature from the Spheniscidae family showed up was around a year ago. With Penguin 3.0, the search giant appears in the mood to catch up as the update unfolds quickly worldwide.
Think Panda’s a shy animal? Well, think again! This particular panda doesn’t much believe in keeping a low profile. So, those of you who thought that this mighty creature’s been swallowed up by the search giant, this story might let you down a bit. Here’s how it all happened…